X factors are variables that have a significant effect on the outcome of a given situation. In addition, they denote some remarkable features or traits of a product or a business. In a scenario like today, where several businesses offer similar products and services, it can be hard for customers to distinguish one from the other. For example, there might be several manufacturers of tarpaulins throughout the country. Each would be offering quality tarps at great rates. However, not all manufacturers provide the same levels of quality products at affordable rates.
Therefore, many businesses provide a distinguishing trait or feature in their products and services, which make them distinctively different from the other players in the same field. This distinguishing trait (or X-factor) is eventually what drives customers to one brand. This is the case even though there might be several companies operating in the same domain. In the tarp-manufacturing sector, Polytex has the reputation of being a reliable supplier of quality products. Their tarps are so durable and versatile that they come into use across a variety of sectors. This is why several clients, including the Australian Defence Force, rely on Polytex to deliver the goods, when it comes to providing high quality tarpaulins at cost effective rates.